BEAUTY CATERED TO YOU.
At Sero Beauty Co, I define beauty as a means of bliss. As an artist, I use makeup as a medium for the expression of love — bringing all of that light within you to the surface. Beauty can look like an infinite number of things, but to feel beautiful is to experience pleasure and joy. Here, I take care to make you feel beautiful.
about sero…
Sero Beauty Co. is a Makeup Artistry company owned and operated by Kendra McCourt and based out of Edmonton, Alberta. With years of experience and exceptional knowledge of modern beauty techniques, Kendra is able to customize a look that is suitable to your needs. Kendra’s signature style of makeup is soft but impactful, with a focus on shaping, lifting, and enhancing. She prides herself in her constant striving for a genuine client connection, and ensures a unique beauty experience catered to you.
Inclusive. Compassionate. Reliable. Kind.
meet your artist
I’m Kendra, the owner and artist at Sero Beauty Co. My pronouns are she/her. I’m so thrilled that you’re here!
My passion for makeup started at a young age, when I was struggling to come to terms with my appearance and my femininity. Through makeup, I found a source of comfort, creativity, equanimity and expression, that as a teenage girl, was vital.
I pursued makeup artistry as a part-time gig while I was enrolled at the University of Alberta studying Family Sciences in 2017. After two years, I decided to exercise my faith and try committing to makeup full time, knowing that school would always be there for me if I needed it. Fortunately, I have never looked back.
Today, I specialize in soft styled makeup, with a focus on wedding and boudoir services. My main goal with every client I have in my chair is to make them feel attended to, empowered, and of course, beautiful.
I consider my job as a makeup artist to be a medium for your self-love and self-expression. Making a person feel beautiful requires more than a simple makeup application — it requires a safe and inclusive environment, an honest interest in knowing someone, and a dedication to showing someone the beauty that is already within them. That is what I strive to do at Sero Beauty Co.
“Kendra did my makeup and hair for a boudoir shoot last summer. Not only did she make me feel incredibly comfortable during the whole session, she spoke to me as if we were two friends catching up on life and seemed actually interested in things I had to say. For her makeup abilities, she is 10/10, could not recommend her enough. I’ve never felt so pretty in my entire life. She made sure to check in with me on what I wanted and offered advice as to what she thought would look best for me. After she finished she made sure to check in and clarify that I liked everything she did and offered to make any changes for me. In conclusion you would be making a mistake by not hiring her. She’s a beautiful person inside and out and I recommend her to anybody looking for any makeup needs.”